Lucas | Affiliate Marketing Professional
International affiliate marketing

Performance marketing that connects brands to buyers.

I promote products and online stores through paid media, coupon and deal sites, and strategic affiliate campaigns, combining purchase intent, creative communication and continuous optimization to generate qualified traffic and measurable sales opportunities.

Discuss a partnership
4+years working with digital acquisition
23+countries reached through campaigns
US$300K+affiliate-attributed sales
Why work with a professional affiliate marketer

A partnership built to expand reach, create new sales opportunities and protect brand positioning.

The affiliate relationship works best when both sides are aligned on positioning, permitted traffic sources, commercial priorities and measurement.

Additional acquisition channel

The brand gains another structured path for reaching potential customers beyond its own media operation.

Broader product visibility

Products can appear in more search, social and discovery contexts without relying on a single source of traffic.

Performance-oriented execution

Campaigns are evaluated by the quality of the traffic and the commercial response, supporting better allocation of effort.

Promotional flexibility

Coupons, seasonal promotions, product launches and special offers can receive dedicated campaigns when the program permits them.

International reach

Offers can be adapted for multiple countries and languages when the advertiser supports those markets.

Compliance awareness

Paid search, brand bidding, direct linking and creative claims are checked against the rules of each partnership.

A win-win affiliate model

The brand grows through validated results, and the affiliate is rewarded for creating those results.

My goal when applying to an affiliate program is to create an incremental, transparent and commercially sustainable partnership — not to compete with the brand’s own marketing team.

Brand / store

More qualified distribution with controlled rules

The advertiser gains additional exposure, traffic and sales opportunities through approved channels. Commission is linked to attributed, validated results according to the program terms.

Affiliate

Compensation for acquisition work and media execution

I invest time, strategy, creative work and, when applicable, advertising budget to promote the offer. I earn the agreed commission when a qualified sale is correctly attributed and approved.

Professional example

Merchant-approved coupon campaign for a seasonal promotion

A store provides or authorizes a promotional code and defines the permitted traffic sources. I create a campaign around that offer — for example through a coupon/deal site, Google, Meta or Pinterest when allowed — and send interested shoppers to the official store. When a shopper completes a valid purchase, the advertiser receives the sale, the customer receives the legitimate offer, and the affiliate receives the commission established by the program. The economic terms remain controlled by the merchant, while the affiliate adds distribution and acquisition capacity.

For the brandIncremental reach, new-customer opportunities and performance that can be tracked through the affiliate platform.
For the customerA clear path to a legitimate promotion and the advertiser’s official checkout experience.
For the affiliateCommission for generating approved, attributable results while following the advertiser’s rules.
Professional affiliate marketing

Strategic promotion designed to create value for brands.

Affiliate marketing becomes more valuable when it is treated as a professional distribution and acquisition channel — with planning, positioning, measurement and respect for the advertiser’s commercial rules.

My work goes far beyond sharing affiliate links. I evaluate the product, the target audience, the competitive environment, the buying journey and the program rules before defining how and where an offer should be promoted.

I build campaigns around real customer intent, using paid traffic, promotional communication, content and offer positioning to connect products with people who are more likely to be interested in them.

For brands and online stores, this creates an additional professional channel for visibility and customer acquisition. The objective is to complement the company’s existing marketing, reach new audiences and support revenue growth with actions that can be measured and optimized.

Promotion channels

Different channels for different stages of the purchase journey.

I adapt the campaign to the way people discover, compare and buy products. Google, Meta, Pinterest and coupon/deal sites serve different stages of the purchase journey, and every channel is used according to the advertiser’s rules.

G

Google Ads

Google is primarily used to capture existing demand. I structure campaigns around the terms and intentions people use when they are actively researching a product, category, store, promotion or purchase option.

Campaign examples

  • High-intent search campaigns for products, categories and commercial queries.
  • Promotional campaigns focused on discounts, coupons, seasonal offers and special conditions.
  • Brand-term campaigns only when the affiliate program explicitly authorizes brand bidding.
  • Continuous analysis of search terms, clicks and conversions to improve traffic quality.
Typical flow: search intent → relevant ad → approved destination → conversion opportunity.
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Meta Ads

Facebook and Instagram are used to create demand, present products visually and reach audiences according to interests, behaviors and campaign signals. The creative message is adapted to the product and to the awareness level of the audience.

Campaign examples

  • Product-discovery ads with clear benefits, use cases and purchase context.
  • Coupon and promotion campaigns for launches, seasonal dates and limited offers.
  • Creative testing with different angles, hooks and formats to identify stronger response.
  • Retargeting or audience re-engagement when permitted by the campaign structure and available data.
Typical flow: creative → interest → offer or promotion → store/product page → conversion.
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Pinterest Ads

Pinterest works especially well when the purchase starts with inspiration and planning. I use visual discovery to position products around ideas, styles, projects, seasonal moments and practical purchase intentions.

Campaign examples

  • Visual product campaigns linked to inspiration, lifestyle and problem-solving searches.
  • Seasonal campaigns for gifts, fashion, home, travel, organization and other planning-led categories.
  • Promotional pins highlighting coupons, discounts or special offers when allowed.
  • Evergreen content designed to keep generating discovery beyond a short campaign window.
Typical flow: visual inspiration → product discovery → commercial interest → purchase destination.
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Coupon & Deal Sites

I also work with coupon and deal websites, using merchant-approved promotions to reach shoppers who are already comparing prices, checking active codes or looking for a final incentive before purchasing.

Promotion examples

  • Publication and promotion of verified coupon codes, discounts and seasonal deals supplied or authorized by the merchant.
  • Offer pages organized around clear conditions, validity periods and the official advertiser destination.
  • High-intent promotion for shoppers close to purchase, without presenting expired, misleading or unauthorized offers.
  • Integration with permitted paid media or social campaigns to expand an approved promotion when program rules allow it.
Typical flow: deal intent → verified coupon or offer → official store → validated sale.
International experience

Campaigns built for audiences across more than 23 countries.

Working internationally requires more than translating an ad. The offer, language, buying behavior, seasonality and commercial context can change from one market to another.

23+

countries reached through affiliate and digital campaigns

More than four years developing and adapting promotional strategies for different markets and audiences.

I adapt communication according to the market, prioritizing clarity, local purchase intent and the conditions established by the advertiser. This helps avoid generic campaigns that use the same message for every country.

The site is presented in five languages to facilitate conversations with international brands, networks and partners. Campaign language and localization are defined according to the target market and the available offer.

🇺🇸 English🇧🇷 Português🇪🇸 Español🇫🇷 Français🇩🇪 Deutsch
Working method

From offer analysis to continuous optimization.

A professional affiliate campaign needs a repeatable process. I work from commercial fit and compliance through launch, measurement and optimization.

01

Evaluate

Review the product, audience, commission model, market potential, restrictions and program rules.

02

Plan

Define the channel, targeting logic, search intent, message, offer and destination strategy.

03

Launch

Create and publish campaigns with transparent promotional communication and approved practices.

04

Optimize

Analyze performance, reduce inefficient traffic and concentrate effort on the strongest opportunities.

Transparency and compliance: This website may contain affiliate links. A qualified purchase can generate a commission at no additional cost to the customer. Traffic sources, brand-term use, direct linking, coupon promotion and other advertising practices are handled according to the terms of each advertiser and affiliate program.

Open to serious brand and affiliate partnerships.

This website is designed to support affiliate-program applications. If you are reviewing my profile, I am available to discuss permitted traffic sources, coupon/deal policies, paid-search rules, target markets and the commercial objectives of your program.

lucaslcsfreitas@gmail.com
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